Learn what utm_source, utm_medium, utm_campaign, utm_term, and utm_content mean.
UTM parameters help analytics tools identify where campaign traffic came from. The most common fields are source, medium, and campaign.
Keep naming consistent. For example, choose either newsletter or email-newsletter and use it the same way every time.
Use the UTM Builder to generate tagged URLs without manual query string mistakes.
Build tagged campaign URLs for analytics, ads, newsletters, and launch tracking. Runs in your browser with no account required.
Developer ToolsEncode or decode URL components for query strings, tracking links, and debugging. Runs in your browser with no account required.
SEO & Marketing ToolsPreview how a title, URL, and meta description may appear in Google search results. Runs in your browser with no account required.